Putting the advertising media mix together
There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, written, spoken or in filmed, it’s information (and marketing content) that provides the direction and structure to our lives. Media determine our lives and we have become media ourselves. And magazines, newspapers, television, online, mobile and social media are all now vital components of any advertising campaign.
We distinguish between six different types of print media for brands: advertising in newspapers and magazines, use of direct mail, customer magazines, door drop and catalogues. These are the most important print channels to support brands.
With such a range of technology and (print) channels at a brand’s disposal, how can marketing, media and advertising professionals ensure that they're getting maximum reach, exposure, ROI, connections and engagement for their marketing spend?
In short: what’s the most effective advertising media mix for product and services brands? In our marketing education and training this kind of questions are subjects we discuss. More infromation? Please call us 0031205435670.